Online marketing remains a deep dark void of “the fantastic unknown” for several people. It’s often thought that by posting a product for sale people will swarm in and produce a purchase. That’s not an exact understanding.
Every marketing plan will formally or informally follow a fundamental marketing principle referred to as the sales funnel or conversion funnel. Sales conversion describes the method of being visited by a potential customer and actually closing the sale. Few people realize that the typical conversion rate on the internet is approximately 2 to 4 percent. To perform a sale online during your website, you must understand 25 to 50 visitors will need to visit your website for each resulting sale.
What are the components, or steps, of a normal sales funnel?
At the very top of a station is just a wide opening, and as an object enters the funnel, the further down it goes, and the more the walls narrow until finally entering the spout at the bottom.
At the very top of a conversion funnel, you’ll encounter the first component, step or stage. That first stage is the method whereby people see your URL posted or located someplace, typically a link back again to your site. This group of people is likely to be quite large, and represent the first 100 percent of those that will begin the method of the funnel.
The next stage concerns those that not just see your URL, but usually make an effort to see your site. Remember, for each click a person has to take in any online process, it’s common to reduce about 50% of the folks involved.
Once people visit your website, they begin to belong to two categories. Sales prospects and non-sales prospects. Naturally, in this technique, the amount of people involved remains reduced.
The next stage is just a refining process, where by sales prospects are reduced again to actual qualified sales leads. In this technique, the “tire kickers”, and “window shoppers” are eliminated.
All this bringing us to the ultimate stage of the sales funnels. Where actual buyers produce a purchase. This amount of people is normally a 2 to 4 percent cluster of those that originally began the method, by first seeing your URL.
With the method of the sales funnel understood, it now becomes clear when a person or business wishes to create sales, they have to first succeed in driving huge amounts of people for their website. The only way this happens is by creating a person’s or business’URL highly visible.
Once a sales system is established. Something that may lead people through the clickfunnels $19 process, the focus of each website owner should turn to making their URL as visible as is possible. The average indivdual must see an URL 7 times, just to remember it. Simply by doing the math, it becomes apparent that if you need 1000 people to see your website, your URL must be visible to the group of people no more than 7000 individual times.