This newish technology, which provides a continuous stream of data, rocks! for most reasons. From the consumer’s perspective, it implies saving time since one does not have to download a record first, and then consume it. Also, members of people do not have to control vast quantities of data and space on the computer’s hard disk drive or external disks anymore, since there is no data to download and save as such. From the content producers’perspective, streaming also offers great opportunities: with internet videos and webcasts of live events, there is no file to download, it is therefore hard for most users to save content and distribute it illegally.
Streaming is really a relatively recent development, because broadband connection had to run fast enough showing the data in real time. When there is an interruption as a result of congestion on the web, like, the audio or video will drop out or the screen will go blank. To minimise the situation, computers store a “buffer” of data that was already received. When there is a drop-out, the buffer goes down for some time but the video is not interrupted. Streaming has become very common as a result of the popularity of internet r / c and various audio and video on-demand services, including Spotify, Soundcloud, Last.fm, YouTube and the BBC’s iPlayer. While streaming initially made its mark in the music sector, with music streaming revenues generating $3.3 billion by the end of 2014, streaming is making phenomenal headway in the video distribution and consumption space.
The video streaming market today: beyond distribution and into content creation
Video streaming: the technical bit
Video streaming technology has come a considerable ways: probably the most influential group, obviously, will be the vk streaming film technology providers themselves, who determine which technologies and services to integrate within their platforms. These generally include Apple, which provides QuickTime along with the HTML5-based technology to attain iOS devices; Adobe with Flash; and Microsoft with Windows Media and Silverlight. In the first days of streaming, probably the most relevant playback platforms were Windows and Macintosh computers.
While Apple and Microsoft still hold tremendous leverage, computer platforms are generally more open than cellular devices, as the latter comprise the fastest growing segment of streaming media viewers. Because Apple owns both a highly popular platform (iDevices) and os (iOS), it retains absolute power to manage standards adopted by Apple devices. Other mobile influencers are generally split between hardware vendors – like LG, Samsung, Motorola, Nokia and HTC – and mobile os providers like Google (Android) and Microsoft (Windows Phone).
Streaming media delivery providers such as for example online video platforms (“OVPs”) (which are productized-services that enable users to upload, convert, store and play back video content on the web, often with a structured, scalable solution that may be monetized) and such as for example user-generated-content sites (“UGC sites”), also influence streaming technology adoption. For example, though Microsoft introduced Silverlight in 2007, it wasn’t supported by any OVP until 2010, stunting its adoption. In comparison, OVPs like Brightcove and Kaltura, and UGC sites such as for example YouTube and Vimeo were among the first to ever support the iPad and HTML5, accelerating their adoption.
While you will find lots of providers in both markets, the important thing OVPs include Brightcove, Kaltura, Ooyala, Sorenson Media, Powerstream and ClickstreamTV, while probably the most notable UGC sites are YouTube, Vimeo, DailyMotion, Viddler and Metacafe. On the video live-streaming front as well, technology has made significant strides. Specialised OVPs such as for example Ustream and Livestream offer instant broadcasting of user-generated live videos with a live chat window running alongside the video player, giving users an opportunity to not only watch events as they unfold but comment to them, too.
YouTube made a movie live streaming service available to its users too. And now, the icing on the cake: video streaming distributors and providers. The description with this whole ecosystem of video streaming would, indeed, not be complete without mentioning the providers of on-demand internet streaming media also called streaming video on-demand services (“SVoD services”). From 2011, the press began blogging about the most popular streaming media services that will bring high-quality commercial content streamed to the TV sets, smartphones and computers of the masses.